The HR Team
  • Washington, DC, USA
  • Salary
  • Full Time

The AAG provides a generous and comprehensive employee benefits package, including group health, dental and vision plans, life/AD&D and long-term disability insurance, matching 403(b), flex plans for medical and dependent expenses, commuter Smart Benefits, and paid sick and annual leave.


About the American Association of Geographers

Questions of geography--where, and why there? --lie at the heart of humanity's greatest challenges, from sustainable development to human rights to climate change. The American Association of Geographers (AAG) is a nonprofit scientific and educational society with professional members from nearly 100 countries who are at the forefront of academic and applied geography globally. AAG members share interests in the theory, methods, and practice of geography, which they cultivate through the AAG's annual meeting, scholarly journals, and other events and communications, including affinity groups and more than 60 specialty groups. Now in its second century, the AAG is in the midst of a transformation to serve its members more effectively and advance geographical expertise and viewpoints in local, national, and global discussions of public policy, education, urban and transportation planning, environmental sustainability, and other fields.

Location:

Hybrid Position (Washington, DC and Remote)

Position:

The Senior Director of Marketing and Communications is a role that sits at the forefront of AAG's transformation to better serve and expand its membership and to build the visibility and influence of its members in public discourse and decision making. In this senior executive role, you'll be a sure-footed strategist and talented tactician, and you'll contribute directly to the strategy and direction of the organization. You'll leverage an entirely new web platform rolling out in late 2021 or early 2022, and you'll manage and build a communications team. You'll build proactive media relations operations for AAG and its members. You'll be both curious and decisive, with great judgement and managerial capabilities, and you'll be experienced and confident with digital media, paid growth strategies, and inclusivity and cross-cultural communication.

Essential Responsibilities

  • Direct AAG's marketing and communications strategy, including ongoing refinement of and research into target audiences, message development, and tactical implementation across all of AAG's communications channels (including recommending new channels and optimizing existing channels)
  • Lead collaboratively across the organization to support staff and leadership who work on AAG's events, membership services, academic journals, and fundraising, and improve internal communications
  • Direct a marketing campaign to expand AAG's membership, including targeting, research, helping define value propositions, developing partnerships, setting and measuring growth and turnover targets, and executing paid and organic marketing activities
  • Develop and implement a content and conversion strategy for AAG's new web platform, including setting and evaluating key performance indicators and assigning and managing content production
  • Manage communications for AAG's flagship annual meeting and other events, the AAG newsletter, and other regular vehicles for communicating with the AAG membership and external target audiences
  • Bring cultural competence, expertise and experience in inclusivity and equality, and global awareness and sensitivity to all of AAG's communications
  • Build a media relations program to connect AAG members and leaders with journalists who are covering topics that are informed and influenced by geography, from climate change to human rights
  • Manage and develop a team of 2-4 communications professionals and vendors and contractors providing a variety of marketing and communications support

Qualifications

  • 8+ years of demonstrated success in marketing and communications roles with consistently increasing levels of responsibility, including staff and vendor management, strategic planning, brand building, member or customer growth, and internal communications
  • Demonstrated success as an effective and collaborative leader inside an organization
  • Exceptional capabilities as a writer and editor
  • Successful execution of digital marketing campaigns for online or offline events, membership growth, advocacy, etc.
  • Media relations portfolio, skillset, and relationships
  • Demonstrated knowledge of and advocacy for gender and racial equity and global human rights concerns
  • 2+ years of experience working with community colleges, colleges/universities, faculty members, or postsecondary students in professional or consultative capacities preferred
  • 2+ years of experience with managing and communicating in a professional membership association and/or nonprofit context preferred
  • Fluency in Spanish, French, or Mandarin a significant plus

The AAG provides a generous and comprehensive employee benefits package, including group health, dental and vision plans, life/AD&D and long-term disability insurance, matching 403(b), flex plans for medical and dependent expenses, commuter Smart Benefits, and paid sick and annual leave.

To Apply: Please submit your resume, cover letter, and desired salary requirements for consideration.

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